More evidence has emerged that WPP doesn’t see itself as purely a client-based advertising business any more: the marcoms giant has invested $70m to buy a 20 per cent stake in Globant, a Buenos Aires-based software business headed by Martin Migoya that turns over about $100m a year. So WPP is paying a hefty premium [...]
↧
WPP builds on technology portfolio with $70m deal to buy into South American software firm Globant
↧