Del Campo Saatchi in Argentina debuts first global campaign for Sony
Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony. It’s by the celebrated creative duo Maxi...
View ArticleMore boys behaving badly for Norte beer and Willy Wonka-style agency Del...
Buenos Aires agency Del Campo Nazca Saatchi & Saatchi (which was recently voted South America’s agency of the year for the umpteenth time) has a thing about boys behaving badly on their nights out....
View ArticleGrey boosts Latin America creative line-up with Santo’s Lucas Panizza
Santo Buenos Aires creative director Lucas Panizza is joining WPP-owned Grey as ECD of Grey and integrated shop G2, a further sign of the huge investment pouring into Latin American agencies in advance...
View ArticleDel Campo Saatchi launches ‘The Great Escape’ for award-winning Andes
Much-garlanded Buenos Aires agency Del Campo Nazca Saatchi & Saatchi has produced the latest instalment in its Andes Beer campaign, ‘The Great Escape,’ this time promising to rescue people from...
View ArticleDel Campo Saatchi takes a pot shot at ‘Dads in Briefs’ for BGH Air Conditioners
Summer’s on the way (so the calendar says anyway) and one of the perils that awaits us is the unpleasant phenomenon of ‘Dads in Briefs,’ according to BGH Air Conditioners’ agency Del Campo Nazca...
View ArticleBGH and Del Campo Saatchi change direction with new ‘summer hater’ campaign
Not if you live in the UK it’s not (you’ve got to find it first). But the baking streets of Buenos Aires are a different matter of course and air conditioning firm BGH and agency Del Campo Nazca...
View ArticleNew Ponce ad for Axe shows perils of ‘The Look’
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend...
View ArticleBurnett scores with naff number plates for Car One
Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine...
View ArticleWPP builds on technology portfolio with $70m deal to buy into South American...
More evidence has emerged that WPP doesn’t see itself as purely a client-based advertising business any more: the marcoms giant has invested $70m to buy a 20 per cent stake in Globant, a Buenos...
View ArticleDel Campo Saatchi goes back into the battle of the sexes trenches with new...
People often chuck the odd stone at some South American award winning ‘campaigns’ on the grounds that they’re really one-offs designed to win awards. Del Campo Saatchi & Saatchi in Buenos Aires...
View ArticleDel Campo Saatchi tries creative Viagra for BGH TVs
The BGH company, of air conditioners fame in a number of campaigns from Del Campo Saatchi in Buenos Aires, has unleashed the unruly crew on its Smart TV. Which our hero is using to seek advice for an...
View ArticlePonce unveils bad girls opera for Unilever’s Axe
If this battle of the sexes saw the roles reversed it wouldn’t get anywhere near a TV screen (not as an ad anyway) but Ponce Buenos Aires is pushing the boundaries once more in this opus for Unilever’s...
View ArticleSanto scores Premiership winner for Carlsberg
It looked a bit peculiar when the global Carlsberg departed Fold7 in London for Santo in Buenos Aires, given the laddish tenor of its pretty successful ‘that Calls For A Carlsberg’ campaign. And the...
View ArticleDel Campo Saatchi produces art for gum classic
Del Campo Saatchi & Saatchi in Buenos Aires can usually be relied upon to produce something different – and it’s done so again with this idea for Beldent chewing gum (Trident in most places)....
View ArticleSanto produces brilliant fatherhood tale for Coke
You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red trucks – an unlikely combo of carbon emissions and sugary drinks – and now...
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